#canneslions : this is the Mecca of creativity, here the world’s top talented people in advertising and PR meet, compete and interact. A mist of almost holy creativity hangs over the French Riviera city for a full week.
The winners of the first Lions, the prestigious Cannes awards, have been unveiled, and even the very critic peer jury was in awe of the level of brilliance that radiated from the awarded entries. Daring, edgy, entertaining, moving, captivating… it was all there.
The old journalist in me looked as much at the audience, as at the stage. It was fascinating to see how agencies and their clients were sharing these awkward seconds between introduction of a category, and announcement of the winners. Sometimes, client and agency literally await the verdict hand in hand… and every time, winning, close second… or losing was shared by a joined team.
Great brands need great agencies. Great brands and great agencies need great people. Great people in the right environment spark pure brilliance. None of the winning or shortlisted agencies was working for a client. To even compete at this level, it takes more than working for someone. It means partnering. It implicates blind trust and tremendous respect. To win, you need to think outside the box, deliver above standards, re-invent the path to success, and break down any barriers that might prevent flawless delivery of stellar ideas. Not even a team can chew that off. You need a tribe.
There is no arrogance in successful teams, no politics, no poker faces… to win, every single tribe member needs to break through all that, and become the selfless soldier of a platoon under heavy enemy fire: the confidence that comes when you know you’re covered.
The old French elite Musketeers already knew the key to success: all for one, and one for all… More social than that, it does not get