Yay! Stevie Award recognition!

Yay! (yep, I picked up that disturbingly vocal thingy as well) We earned a Certificate of Finalist Recognition in the category Communications Campaign of the Year in Europe in The 2009 International Business Awards (aka the Stevie Awards).  Basically, our communication approach and execution of celebrating 10 years of Bluetooth™ wireless technology was selected from …

The Road to London is long…

For the yearly Bluetooth gift guide event, we geared up our trusted cars again. The Lotus Elise packed with new goodies, and  Felix, our Landrover Lightweight armed to the teeth with wireless Bluetooth systems. London, here we come!

I, (Lego) Robot

Ever since I read Isaac Asimov’s novels on robots I wanted one. But, unfortunately these tall handy positronic brained metal men take way longer to hit consumer markets then I had anticipated. Here I am, in the twilight of almost 40 and still no Robot. Deep Sigh. Luckily there is Lego. Their Mindstorm series allow …

Aberdeen – Le Mans

Luckily Stefaan was able to get the wipers going again, so moral went up. We met lots of beautiful cars on the road. A classic rally Aberdeen to Le Mans featured Jaguars, Lotus, Aston Martins, etc. But ours do not look bad either!

The Road to hell…

Rain, rain, rain… 200 klicks of pouring. Nothing but water. Ideal when you are driving three convertibles.  One of them (the one I’m driving L) thought this would be an ideal moment to shut down  the screen wipers. Can’t see. A Thing. 200 klicks to go. Who came up with this idea any way?

Yep… ready to roll!

We did not catch a lot of sleep lately, and Stefaan from SD motors has not seen his bed for ages… but our Landrover Lightweight is ready in time for our viral trip to France.   It’s equipped with a multitude of Bluetooth enabled devices and features a sound system that would freak out many a …

Don’t panic!

On Thursday morning we leave for our Bluetooth SIG viral tour. First assignment: discover the beautiful beaches of Northern France, from Boulogne up to the well known Omaha, Utah, Sword, Juno and Gold beaches in Normandy. We will stop, show the endless hordes of tourists what Bluetooth wireless technology can do, and move on. Apotheosis …

Keep your eyes on the road, and your hands on… eh…

Finnish Bluetooth peripheral company Iqua has an extremely nice Bluetooth headset, the Smartbadge. If you spend way too much time at tradeshows, it is good to have a decent badge holder (God, do I HATE commercial lanyards!). Iqua provides one that doubles as a headset. Battery goes on forever. Found a viral movie featuring the …

The biggest…

Now I’ve been known to be reasonably creative as to how you can throw a car into a consumer communication mix J. Ok, you can do press relations, invest in a nice booth on some tradeshows, launch some nice viral movies on the net, populate a blog. But a flashy car doing the right things can …

No words

This week, I am visiting the Bluetooth All Hands meeting in Phoenix, Arizona. Every time I come to this desert state, I get under its spell. Endless blue skies, burning sun, the real-cowboy-cactus, the wild hills. Just sitting here on my balcony and sucking in the vast scenery makes me very happy. Maybe I am …