Brilliance: The power of trust, team, respect and mutual sparks

#canneslions : this is the Mecca of creativity, here the world’s top talented people in advertising and PR meet, compete and interact. A mist of almost holy creativity hangs over the French Riviera city for a full week. The winners of the first Lions, the prestigious Cannes awards, have been unveiled, and even the very …

talking dust: you cannot harness the power

Buzz words, and buzzing phrases… it’s intriguing to see how concepts that made perfect sense when they were first used,  gradually erode to the dust of absolute hollow meaninglessness… The phrase I heard most so far at #canneslions is “harnessing the power of communities”. Seriously, every keynote or seminar I went to, used it: harnessing …

the Wooden Cloud: Archiving the internet… on paper…

Stop the press. Seriously. The red button, press it. While everyone at #canneslions is going all mellow on online stuff, and the slow death of classic press is being proclaimed on some over-enthusiast blogs, Internet Archive starts backing up its efforts…. on paper. Imagine this: “Internet Archive is building a physical archive for the long …

Community is your model, connection your strategy

Wandering through the old streets of Cannes, the various advertisings and teasers are about online. Digital, you know, and social media.  #canneslions 11 is going to be Social. For sure. Sipping cooled drinks, awaiting the official start of the event, conversation goes on about the future. The future of advertising, communication, news, influencing. The future …

The cemetery of world changing inventions

So I arrived in Cannes, city of plush French Riviera, overpriced terraces, great sunsets, and –especially with the #canneslions – a lot of overzealous marketing people. The old journalist in me still has a knack for spotting interesting conversations around me. When I heard two junior people going all ballistic over Facebook, I could not …