C³: The art of amplifying

Content is king. Everybody knows that and unsurprisingly: at #SxSW it is the talk of town. Roughly you can divide the online world in three big continents: the creators of content, the curators of content, and the consumers of content. Think of it as a pyramid: lots of people are consuming content, a selected number …

My “check-in” beats your “like” anytime

For brands, creating engagement in any way is key… that’s why they are in social media in the first place. In recent months, a telltale signal to determine that engagement at a glance is the number of “likes” a brand collects all through the brands online ecosphere. Fueled by mostly Facebook, the hunt for likes …

Ronald Reagan fathered Foursquare

There, did that get your attention? I thought it might… 🙂  Tim O’Reilly caused quite a stir @ #SxSW when he proclaimed that Ronald Reagan was the mental father of Foursquare. But he has a point. Let’s go back into history: while the Beatles were working on their White Album, the U.S. Navy and Air …

Engaging in Babel: Lost in translation

For governments, brands and companies, the ability to interact with target audiences on- and offline has become crucial. Increasingly sophisticated consumer engagement is leading to greater understanding, respect, loyalty and comprehension. And as more and more conversations and social interactions move online, we see more companies and brands doing a magnificent job of engaging loyal …

Scan me for possibilities…

QR, AR, and good old fashioned barcodes are smeared all over #SxSW in Austin. The possibilities to scan in things are endless. With free apps to scan, connect and store the info, the scan-able coding is one of the fast “aim, click, connect, forget” user friendly tools. And you find them on the most probable …

Google sponsoring the future of digital news

I’m getting a bit tired of it. Too many journalists I know go all dismissive over digital media. Too many bloggers I know think that having 16 readers (and a horsehead) visiting their blog occasionally makes them directly eligible for the Pulitzer Prize. *sigh* As the old adagio says: “Ignoti nulla cupido” – you cannot …

Unfollowed? It’s not me, it’s you. Really.

So I got some nice piece of hate mail because I unfollowed someone. It happens: occasionally, I rip the weeds out of the herby green garden of my precious Twitterville. Nothing serious, just me quietly slipping out of an internet connection between two consenting adults. I cannot see Joey going ballistic because I stop watching …

Connected Brains, artificial intelligence… and you

We’re getting connected, anywhere, anytime. For some this is a scary thought, for some everyday reality. As miniaturization enables computing and transmitting devices to get smaller and smaller, we can make more little things smarter. Wireless connectivity, Bluetooth Low Energy technology, NFC, and high performance location are being built in a plethora of devices. Even …

The Lost Generation (again ?)

It is a bit creepy to wander through the corridors and cubicles of the marketing- and communication departments of corporations, societies and agencies these days. You can feel a silent dark monkey vegetating on about everyone’s shoulder: digital has come to town, and it’s changing the game. In a big way. Access to and understanding …

Social Media: not revolutionizing the Revolution… call it Evolution

The tweeps from Sysomos.com made a great infographic on the use of Twitter during the Egyptian, Tunisian and Yemeni crises… Hundreds of  posts have been written on how Social Media trigger these uproars and civic protests. I beg to defer. Twitter and Facebook do not revolutionize revolution. At all. They revolutionize our ability to witness …