SxSW 2017 – You may all go to hell, but I will go to Texas!

Davy Crockett, king of the Texan Wild Frontier strolled off for the fatal shoot-out at the Alamo mission on March 7th 1836, shouting “You may all go to hell, and I will go to Texas…” SxSW Famous last words that I happily cite every time I prepare my yearly pilgrimage to the slightly weird city …

Moonshots: make it 10 times better, by failing early, hard and often

“We choose to go to the moon in this decade. Not because it’s easy, but because it’s hard.” JFK A famous quote from President John F. Kennedy that kick-started the run on the moon for the American nation. When he launched this ballsy statement, the Space program was barely able to get a small dog …

A hot Austin night with Ava (25)

“Have you ever been in Love?” A lot of travelers to SxSW fell like a stone for the charms of Ava, a 25 year old smoking hot (pardon my French) brunette on Tinder. Ava is a smart, funny, open and very available woman. Many far-from-home male travelers fell for the obvious charms and open advances …

FireChat: chat over Bluetooth and Wifi phone radios

FireChat is hotter than even its name suggest here at SxSW. The application allows you to chat with another user, without requiring any cell or network connection. Open Garden, the Silicon Valley start-uo that created it lets FireChat use the resident build-in phone radios such as Wi-Fi and Bluetooth to generate an ad-hoc network that …

Help, my Cyberclone is cheating on me!

Martine Rothblatt is a pn, a person. She hates it when people try to label her man on wife. Born a man, father of four children, she became a woman. With a yearly salary of over 38 million dollar a year, she is the highest paid female executive in America. Trans-everything She has without a …

Dear Dennis Crowley, it’s not me… it’s you!

  Dear Dennis Crowley, I’m so sorry: it’s not me… it’s clearly you. I remember the old days like it was yesterday. You launching Foursquare in 2009 here at SxSW. It was awesome. I seduced my friends in warming to the application… I collected mayorships like there was no tomorrow… And badges Dennis, badges. I …

F*ck Storytelling. Let’s start storyselling!

Ben Lerer was my personal highlight on the first day of SxSW. The founder and CEO of Thrillist took one hard look at the audience, one long sip of his chilled beer, and then blew Ballroom D into pieces. Bad boy Great corporate hair, a grey t-shirt and a daredevil overnight beard… he looks like …

Snackability: conversation is more than a hot dog

“Digital first” is the credo that drives a lot of current campaigns. Brands are totally buying into the concept that, hey, if the consumer wants digital, let’s give him digital. However, often platforms, formats, intent and content are unceremoniously mixed together for better… or for worse. The Snackability session at #SXSW gave nice examples on …

Real time? Contextual? Try Adaptive marketing…

Remember those days? Well, they are long gone now :-). The world is changing at an alarming pace, and most communicators, marketers and media people are holding on for dear life. Digital platforms, mobile lifestyle and social media have profoundly changed the game. Strategists and planners that were masters in spinning the stories months in …

Forget Big Brother :-). @SXSW 1000 ibeacons are watching you!

After a test last year with a handful of ibeacons, SxSW2015 scales op to be the largest beacon deployment ever carried out for any event. With a solid 1000 beacons installed around the 280 official SxSW venue places all over Austin, SxSW go-ers have all right to feel tracked. The Bluetooth low energy devices allow …