Marc Pritchard (P&G): Winter is coming

It’s a fist in the face of the media industry. Marc Pritchard, CMO of P&G, swung his baseball bat eloquently from the central stage at Dmexco, right in the whitened teeth of the mostly digital audience. In nutshell, he blames poor overall viewability, shady agency contracts and deals, a blatant lack of transparency, a lack …

GDPR in a nutshell…

Vint Cerf. 73. Invented the Internet. And you?

Trump’s Muslim ban: Brands in the heat of the argument: you have values, or you don’t.

It’s an easy exercise. Most brands went through it. You nudge a couple of C-level people in a room, you carefully mix it with a matured blend of external consultants with great corporate hair, and you end the day with GCV’s. Great Corporate Values. Things like ‘honesty’, ‘integrity’, ‘empowerment’, ‘diversity’, ‘respect’, etc.  You know the …

Skynet is that you? AI, robots all over 2016

The AI and robots scene is buzzing with activity. On the intellectual battlefields around Silicon Valley a war is going on for raw artificial intelligence talent, robot specialties and deep learning knowledge. Headhunters are trying to snipe the best talent. Astronomical pay-packages are offered to lure brains away from the competition. Acquisitions a go go …

Perfection. All your Christmas ads can go home now…

By Manuel, thanks for all the laughs…

We have the paid. Where is the Social?

Nomen es omen, it’s called social media for a reason. In the beginning days of social media, communications professionals revelled in sight of something new: an opportunity to create real engagement with a consumer. Forging a long term value. Creating dialogue. But then, for a moment, it looked that there were cheaper and quicker solutions …

Fake news is not the problem. It never was. You are.

O my. Platitudes are being served on our beloved internet at mindboggling speed. And the one that makes me slightly nauseous on this early evening hour is the saga of the fake news. Fake news is to blame for everything: that Hillary lost, that Trump won, that the poles are melting, the sea is rising …

Yes, your robot dreams. And so should you.

We all dream. Luckily, we do not always know what other people dream, and our box of dreams is conveniently closed to the peeping of the people around us. Frankly, neuroscience discovered that our dreams are pretty much a dark and doom affair anyway. But DeepMind, Google’s powerfull AI (artificial Intelligence) dreams… and wakes up …