The Battle for Social World Domination: The Stacks : taking over your life

How do you get absolute control? That quest for world domination has been around for a couple of millennia. There are ways: become a dictator, a Kaiser, a God, Charlie Sheen, President of the United States or start a religion. But there are other ways. 5 big companies are silently plotting their ways to world …

Branded Content : when awesome simply works

Branded Content: two words that will get you full attention at the upcoming media end-of-year drinks. But what is it? Does it work? Is it worth investing in? UM could tap into the great study that our international colleagues of the IPG Media Lab have conducted with the American business giant Forbes. 2259 visitors of …

Your Klout score? I really could not care less…

I was contacted months ago by a young girl who wanted to know my Klout score. She was making a list of important people to follow on twitter. It made me smile. When I answered that my Klout score is on klout.com (like everyone else’s) and that it hovers between roughly 55 and seventy-something depending …

PR, marketing and Digital: The arrogance of experience…

I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched a full game, I do not understand any of the rules, and I am completely ignorant to all the habits and sensitivities. I would probably do about as good as a drunken rhinoceros in artistic …

Facebook claims to be very much like Television

Social Media. Brand mentions on Social Network. How do you calculate value, how do you get comprehensible ROI in your board presentation? Discussion between guru’s, rainmakers, ninja’s, experts and specialist were long, fierce and mostly built upon hot, slightly stirred air. It is about the like, right? Or about the click through. Definitively about the …

Twitter goes for Olympic gold

Hell breaks loose today. For a couple of weeks, 14.700 athletes are competing in 26 Olympic Sports and 20 Paralympic Sports, in front of 21.000 journalists and over 10.8 million ticket-holders. After tennis in Wimbledon, and the Tour de France, the Olympic Games are going to aggressively take over, cannibalizing most media coverage for the …

London Olympic games: if you kill the Social in Games, all you’ve left is business

With still a couple of weeks to go until the Olympic Games in London, more and more people are getting really frustrated with how the organizers are effectively killing most social components of what could have been the first Social Games. The days where a bunch of naked men would do some heroic, manly and …

So.cl — One more… keep the faith!

I felt a bit empty, without a purpose, even bored. As a seasoned social media warrior (I promised @thebrandbuilder not to use words like guru, ninja, persona, celebrity, Special Operations Commander and rainmaker in vain), I was secretly hoping for yet another social network to pop up, and make my day. See, everyone is on …

Social Media– The Darwin Doom: Evolve, invest… or die.

It is happening. Campaigns with a heavy social media component, start driving a lot of traction. From The Hunger Games, Twilight, Star Wars, and the British Imperial War Museum to a growing number of brands; it looks like social media can claim a growing part of driving the needle.  But what most are forgetting while …