Pitch to win: blood on your wheels

How far would you go to win? How far do you need to go? How far is good enough? Every consultancy firm has a sacred fear of coming close second, to get the call that says “It was fabulous, we loved the team… but..”. The “but” that kills.  The “but” that tells you your competitors …

Digital Life: Today & Tomorrow

I do not have a crystal ball, and that is mighty unfortunate. Aside from the occasional lotto numbers, there is some stuff that would be extremely handy to know upfront. @fjaempeters tossed me great video though, digital life tomorrow. What do you think, on the spot?

Darwin says it’s easy: Morph… or die

It was intriguing to see how the various agencies fought for attention at #canneslions this year. And… it was not about the number of golden or silver lions they could conquer… the real battle was elsewhere… and way deeper.  The real battle was on who could convince clients and prospects to be the ideal partner …

Yoda says… don’t be a wuss!

Found a great info graphic on mindflash.com. All the Jedi wisdom, tailored to employee management. Have fun, go motivate your troops… Yoda says: do, or do not, there is no try. May the force be with you!

Dear Dennis: No Badges, No love…

I admit it, I’m a Foursquare junkie. I like to put places on the map, I upload pictures and tips like crazy… you can follow my every move on Foursquare’s map, and I collect mayorships and… badges.  Dear Dennis, I’ve never been this high on badges since my young boy scout days. And, now that …

Patti Smith: truth and ghosts from the past

I sat through all the sessions in the Palais in #canneslions. Some sessions were boring, uninspired,  over the top, could be predicted. Others were great, entertaining, educative, challenging. But true inspiration sparked when people from outside the industry were given time. Robert Redford: fabulous. And… Patti Smith. She’s 64, and looks like she rock’n’rolled every …

Hi I am Napoleon…

The power of social media, it amazes me every day. It brings back power to the people, literally. It brings down barriers, it makes people more brave, it gives people a voice. Meet Napoleon, Greek, and a big fan of Arianna Huffington. Hearing that his goddess was in Athens, he decided to give it a …

Cannes at the brink of civil war

Cannes. This is a plush city on the French Riviera. A city under siege. At thebrink of civil war. See, historically the city belonged in June to the big ad- and marketing agencies, coming together to celebrate their amazing work with their clients at a big festival: #canneslions. This is their city. They own it. …

To Viral or not to Viral… is not even a question (bis)

It happens way too often, and it gives me the flying Trombones: in a meeting room without daylight somebody with great corporate hair will put on a strategic face and will utter something along the lines of “for this bleeding edge campaign, we need a viral component to generate word of mouth that will bla …

A gift from Arianna: The Pillars for a better Internet

I love to meet Arianna Huffington. For a lady who made it in a couple of years to one of the absolute queens of online content, she stayed very much the Greek girl she initially started from.  Giving a wide population the platform to share highly localized content, she took her Huffington Post to one …