Together with our Polish partner, Headlines Porter Novelli, we are supporting a wonderful project called “I am running for Kacper” initiated by a dad of a 1.5 year old boy, Kacper, who was born with an undeveloped left arm and no left hand. Dariusz Szwast, Kacper’s dad, is planning to run 750km (465 miles) across Poland, from north to south, with a main goal to generate financial resources for the treatment, rehabilitation and the prostheses for his little boy.
Impressed by Dariusz’s attitude and determination, Porter Novelli decided to support the project with strategic advice, media and social media activities, celebrity endorsement and sponsoring. The action has started on June 1, International Children’s Day, and already attracted a lot of media and public attention. In addition to receiving an extensive coverage in the Polish National TV, press and radio, the project is being supported by a large group of Polish celebrities including TV presenters, popular actors and politicians. Some of them will run with Dariusz and that includes our own Joanna Pruszyńska-Witkowska, Headlines CEO, who will accompany Kacper’s dad as he runs through Warsaw. Many fans are following and encouraging Dariusz through the project’s Facebook Fanpage, his Facebook profile and his blog and we are hoping for even more support in the upcoming weeks.
Are you inspired by this story and would like to help? Please visit the project’s website for further instructions on how to contribute: http://www.kacperkowy-skwerek.pl/.