MBP expands: These aren’t the droids you’re looking for. (Ben Kenobi)

Ach. One of the perks of being in charge, is that you can handpick your team. A year after the launch of my MBP squad, I’m so happy to announce we’re expanding –again-. As I am notoriously difficult, noisy, sceptic, challenging and overall impossible-to-live-and-work-with, finding the right talents was not a small task. But, here …

Pinterest Wants To Be Your Discovery Engine For Travel | Fast Company | Business + Innovation

How Twitter’s new ‘Moments’ feature is ‘Trending’ done right | Gigaom

How do you spell civilization?

I don’t make it a habit of interfering with politics, political correctness or societal cliffhangers. I have enough to deal with in my wireless hyper connected digital social space. But, I have to this time. I’m extremely tired of the hypocrisy of scared white men, looking at their newspaper and not seeing what’s there. I’m …

Aquila: How do you connect the last billion?

While we’re all happy within our connected lives (and sometimes look to get disconnected as a sign of pure luxury), there are still countless people that can only dream of drinkable water, and enough food… let alone an internet connection. However, big companies as Facebook and Google are trying to hook up the last billion …

VIDEO: Coca-Cola’s Journey to Successful Content Marketing

In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, and drive sales. Source: www.clickz.com interesting: go for the deeper story…

Visual content…

Stay creative, look for great people!

My dearest little one,

  I’ve been waiting so long for this first moment that I was convinced it would never happen… but, there you were. Like a little astronaut. Floating in your own private space, connected with your very own mothership. Six centimeters of cosmic miracle. A small piece of fast growing art only recombinant DNA from your …

Content marketing- Let’s get it right: Owned. Paid. Earned.

To fully wield the possibilities of content marketing, it’s important to get the fundamental basics right. Way too often, content strategy, paid amplification and social (earned) interaction are not, or badly linked from the very beginning. To maximize return on investment, it is crucial to start with clear definitions in this online, interactive environment. Definitions …