#SxSW: how to prepare for wisdom, beer and rattlesnakes

I’m getting prepared for #SxSW, the 14th time I’ll be flying out to the Mecca of emerging technology, new ideas and creative thinking. Every year I come back buzzing with excitement, and a million ideas. #SxSW is cerebral doping, enhanced synapses and trigger-happy neurons. Thousands of keynotes to navigate through at the official venues, and …

SxSW 2017 – You may all go to hell, but I will go to Texas!

Davy Crockett, king of the Texan Wild Frontier strolled off for the fatal shoot-out at the Alamo mission on March 7th 1836, shouting “You may all go to hell, and I will go to Texas…” SxSW Famous last words that I happily cite every time I prepare my yearly pilgrimage to the slightly weird city …

You never walk alone…

While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues that encompass the event this year are not exactly in spitting distance from each other, and endless long hall ways, tricky stairs and Austin’s historic pavements are a pure torture for the feet. Add to …