PR, marketing and Digital: The arrogance of experience…

I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched a full game, I do not understand any of the rules, and I am completely ignorant to all the habits and sensitivities. I would probably do about as good as a drunken rhinoceros in artistic …

Forget outside-the-box – Just how good are you?

Communicating with online audiences. More and more brands are convinced of its growing importance, and huge potential.  It’s a fast changing environment, where new networks are adopted; sky rock, are disregarded, forgotten and sold to pop stars in the blink of an eye. In all kind of windowless meeting rooms, marketers and communicators look at …

Cladoselache Digitalis: the digital shark

Cladoselache.  You got to love its handy fusiform, it’s torpedo streamlined spindle-shaped body and its sharp, multicusped teeth. Meet the shark, the silent scream or adrenaline boosting predator that gives surviving divers something to talk about. And with the Cladoselache Digitalis Mother Nature’s most able fighting machine has a new variety: the digital shark. These …