Trump’s Muslim ban: Brands in the heat of the argument: you have values, or you don’t.

It’s an easy exercise. Most brands went through it. You nudge a couple of C-level people in a room, you carefully mix it with a matured blend of external consultants with great corporate hair, and you end the day with GCV’s. Great Corporate Values. Things like ‘honesty’, ‘integrity’, ‘empowerment’, ‘diversity’, ‘respect’, etc.  You know the …

The Hyperloop: rethinking transport

Sometimes SxSW sessions really feel like being in a science fiction movie on steroids. Tesla and Space X founder Elon Musk promised an intriguing view on the very near future: traveling at the speed of sound, in a comfortable crowdsourced capsule that has unsettling similarities with a gigantic gel cap pill. Hyperloop Hyperloop Transportation Technologies …