On or offline? It’s the wrong discussion…

My colleagues from the London office invited me to speak at their healthcare event “How to communicate with the 21st Century Patient”.  Highlighting the importance of digital media seemed a logical thing :-).  More and more patients turn to the internet as their first source of information, confronting their medical practitioners and doctors with the …

When job defines title: the wired and the tired…

I never get tired following the endless on- and offline discussions on bloggers and journalists. Are bloggers journalists. Can journalists blog? Who is more important? Who should get that press card? If you look at the two extremities of that discussion, you get what you could characterize as “the wired and the tired”… But go …