Real time? Contextual? Try Adaptive marketing…

Remember those days? Well, they are long gone now :-). The world is changing at an alarming pace, and most communicators, marketers and media people are holding on for dear life. Digital platforms, mobile lifestyle and social media have profoundly changed the game. Strategists and planners that were masters in spinning the stories months in …

Real Time. When speed matters

Talk of town at the opening of #SxSW : #realtime. While reporters are under tremendous pressure to cover news quicker and quicker, they fight a losing battle with the social media networks. Lines blur. Who gets the breaking news, who piggy backs on it? Who can get the flavor of authenticity and authority on top …