Social Media : ROI or RIP, yes, but by measuring what?

The question still pops up: what is the ROI of Social Media? It gives me slight nausea, tingling toes and a mighty nagging headache. Because the question is so wrong. What is the ROI of the internet? Of TV? Of electricity? Of reading a book? Meeting someone at a network event?  Gary Vaynerchuk  puts it …

Facebook claims to be very much like Television

Social Media. Brand mentions on Social Network. How do you calculate value, how do you get comprehensible ROI in your board presentation? Discussion between guru’s, rainmakers, ninja’s, experts and specialist were long, fierce and mostly built upon hot, slightly stirred air. It is about the like, right? Or about the click through. Definitively about the …

Social Media– The Darwin Doom: Evolve, invest… or die.

It is happening. Campaigns with a heavy social media component, start driving a lot of traction. From The Hunger Games, Twilight, Star Wars, and the British Imperial War Museum to a growing number of brands; it looks like social media can claim a growing part of driving the needle.  But what most are forgetting while …

ROI of SM? Seriously? What is the ROI of your mom?

When Gary Vaynerchuk @LeWeb countered the ubiquitous question “what is the return on investment of Social Media” with an instantaneous “what is the ROI of your mom?”, I enjoyed myself tremendously. Both questions are extremely difficult to answer…  but for those of you who are wondering, here you go!