Trump’s inconvenient truth: Rule the social sentiment, rule the world

We’ve all seen the polls. On Brexit. On Trump. We quoted them, they were on our TV screens. They were headlines in our most thorough news channels. And they were all dead wrong. Europe woke up earlier this year with a burning headache, and a cornerstone of the EU that voted to go solo again. …

We have the paid. Where is the Social?

Nomen es omen, it’s called social media for a reason. In the beginning days of social media, communications professionals revelled in sight of something new: an opportunity to create real engagement with a consumer. Forging a long term value. Creating dialogue. But then, for a moment, it looked that there were cheaper and quicker solutions …

Facebook first? Think again…

PR, marketing and Digital: The arrogance of experience…

I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched a full game, I do not understand any of the rules, and I am completely ignorant to all the habits and sensitivities. I would probably do about as good as a drunken rhinoceros in artistic …

Social Media– The Darwin Doom: Evolve, invest… or die.

It is happening. Campaigns with a heavy social media component, start driving a lot of traction. From The Hunger Games, Twilight, Star Wars, and the British Imperial War Museum to a growing number of brands; it looks like social media can claim a growing part of driving the needle.  But what most are forgetting while …

Social Media- beyond cool: it’s real

The biggest take-away for me at #SxSW is that Social Media is not hip and cool anymore. There are tons of applications, tons of new tools. But there is nothing that really made the audience go wow. And… that is a good thing. Social Media is getting mature. People use it to find their way …

Branding and social media…

Social Media : « Do, or Do not… there is no try » (Master Yoda)

Every time people come up to my office, call me or send me an email asking for a Twitter strategy, a Facebook strategy, or a YouTube strategy, I get an uncontrollable urge to rebuild their outer hull with the help of a pneumatic hammer and an icepick. Twitter, Facebook, YouTube and tutti quanti are no …

Social Media: not revolutionizing the Revolution… call it Evolution

The tweeps from Sysomos.com made a great infographic on the use of Twitter during the Egyptian, Tunisian and Yemeni crises… Hundreds of  posts have been written on how Social Media trigger these uproars and civic protests. I beg to defer. Twitter and Facebook do not revolutionize revolution. At all. They revolutionize our ability to witness …

Facebook gets 450 million from… Goldman Sachs

Hm. I kind of hate to talk about money. It’s such a dirty word ;-). But, I could not pass on the fact that Goldman Sachs just invested a whopping $450 million in Facebook. You know, Facebook, that crazy little start-up created as a social campus connecting tool. That Facebook is now estimated at a …