Jessica Meir, astronaut: Diversity, yes. But only by working as hard.

It is not everyday that you can date a real astronaut. So I had to admit that I was a tiny bit nervous to spend some time with my very personal astronaut crush Jessica Meir (please, don’t tell my wife :-).) For a boy like me, who was kicked out of astronaut school for not …

Cerf and Berners-Lee, founding fathers of the internet, and the World Wide Web on the barricades against fake news.

O the sweet perks of my job. I got to schmooze with Vint Cerf, the father of the internet, the inventor or the TCP/IP protocol that is the very backbone as we know it. Three encounters with the best dressed man in Austin in a couple of hours, and I was in nerd-heaven. Tim Berners-Lee, …

Gary Vaynerchuk: Fail. Forget. Forward.

Meeting Gary Vaynerchuk is always a rollercoaster. The guy thinks, speaks and curses faster than Billy The Kid could shoot. The wine-mogul, founder of Wine Library and Wine Library TV, and current CEO of VaynderMedia is speeding through #SxSW as a young, horny and very happy dog. From a keynote in his lightning fast #askgaryvee …

#SxSW – On popular request: what is it?

So before I flood your timeline with a gazillion SxSW updates, this might be just about the right time to explain what #SxSW exactly is. :-). #SxSW is the abbreviation for South by Southwest, and is named after one of the directions of the compass. Since 1987 it is a yearly happening that brings three …

The Hyperloop: rethinking transport

Sometimes SxSW sessions really feel like being in a science fiction movie on steroids. Tesla and Space X founder Elon Musk promised an intriguing view on the very near future: traveling at the speed of sound, in a comfortable crowdsourced capsule that has unsettling similarities with a gigantic gel cap pill. Hyperloop Hyperloop Transportation Technologies …

SxSW 2017 – You may all go to hell, but I will go to Texas!

Davy Crockett, king of the Texan Wild Frontier strolled off for the fatal shoot-out at the Alamo mission on March 7th 1836, shouting “You may all go to hell, and I will go to Texas…” SxSW Famous last words that I happily cite every time I prepare my yearly pilgrimage to the slightly weird city …

Moonshots: make it 10 times better, by failing early, hard and often

“We choose to go to the moon in this decade. Not because it’s easy, but because it’s hard.” JFK A famous quote from President John F. Kennedy that kick-started the run on the moon for the American nation. When he launched this ballsy statement, the Space program was barely able to get a small dog …

Dear Dennis Crowley, it’s not me… it’s you!

  Dear Dennis Crowley, I’m so sorry: it’s not me… it’s clearly you. I remember the old days like it was yesterday. You launching Foursquare in 2009 here at SxSW. It was awesome. I seduced my friends in warming to the application… I collected mayorships like there was no tomorrow… And badges Dennis, badges. I …

Real time? Contextual? Try Adaptive marketing…

Remember those days? Well, they are long gone now :-). The world is changing at an alarming pace, and most communicators, marketers and media people are holding on for dear life. Digital platforms, mobile lifestyle and social media have profoundly changed the game. Strategists and planners that were masters in spinning the stories months in …

Forget Big Brother :-). @SXSW 1000 ibeacons are watching you!

After a test last year with a handful of ibeacons, SxSW2015 scales op to be the largest beacon deployment ever carried out for any event. With a solid 1000 beacons installed around the 280 official SxSW venue places all over Austin, SxSW go-ers have all right to feel tracked. The Bluetooth low energy devices allow …