Encyclopedia Britannica stops printing, for good

It rains emotions here at #SxSW. Collectively; we buried Gowalla earlier this week. Mashable is on the verge to be taken over by aliens,  and now, the mother of all wisdom,  the notorious, always correct, all knowing Encyclopedia Britannica throws in the towel. The costly, stately, heavy and brainy brown leather covered books will be …

#SxSW: where is the ‘S” in Strategy?

I found one thing blatantly missing in this year’s #SxSW. I saw tools, I saw applications, I saw platforms, I saw demos. I heard lots of people speak, about applications, the future, robots, Nano technology, measurement, ROI,  Angry Birds, 3 D TV, homeless people, the weather, the US elections, world peace  and global warming. The …

Social Media- beyond cool: it’s real

The biggest take-away for me at #SxSW is that Social Media is not hip and cool anymore. There are tons of applications, tons of new tools. But there is nothing that really made the audience go wow. And… that is a good thing. Social Media is getting mature. People use it to find their way …

Ray Kurzweil: The Enhanced Human Social Being.

I am a big fan of Ray Kurzweil. The celebrated tech thinker, and founder of the Singularity University fascinates me now for years with his projections-extraordinaire on a society where humans and machines become more and more interdependent, interconnected… and eventually quietly merge. Computers and AI units that play chess, write poetry… they are here, …

Location is not a product. It’s a feature.

When you look back, how stupid were we? Social Media was new, Location was new. All experts looked at it, said oh and ah…  And we thought it was a product. We put it in boxes. We branded it with shiny, expensive labels. We turned it into Powerpoints from hell, with graphics in screaming colors, …

What the *uck? (truck that is): when food becomes social

How creative can you get in trying to make a difference? If all you want to do is selling simple stuff. Stuff you make. Stuff you cook. Like food.  Austin is mobile food heaven. Well, if you’re not a vegetarian that is… but this old caveman likes his piece of well barbecued meat once in …

#SxSW – Stop growing, you’re an adult now.

Where to go. What to do. So much stuff, so little time. With 9 locations,  countless sessions and topics and an impressive army of more than 2,600 speakers SxSW grew uncomfortably big. Just trying to log a do-able schedule is good for a headache. How to you get to back-to-back sessions that are 20 minutes …

It’s not rocket science, it’s not voodoo: it’s integrated communications

With a multitude of platforms, tools and apps to choose from, a broad range of brands is clearly lost on how to do communications effectively. Looking closer, the steering of their communication machine is scattered all over their organogram. PR departments, a marketing group, advertising studio, internal comms, the digital wizards, the social media team, …

Journalism is not dead. It just went public.

Great panel discussion more smart, less stupid sponsored by the Council of PR Firms, and chaired by our Porter Novelli CEO @GaryStockman. Lines between the classic definitions of news and journalism are blurring quicker than is comfortable for most communication professionals. What is news, and who brings it, and controls its authenticity. With citizen journalism, …

SxSW : where ideas go to die…

#SxSW is the mother of long stories around a cozy winter fire. The things I’ll be able to tell my kid later: how Twitter shyly announced itself at the Texan conference, and how foursquare was immediately declared an instant success by the social media savvy crowd in Austin. On day one, in the Samsung Blogger …