It’s not rocket science, it’s not voodoo: it’s integrated communications

With a multitude of platforms, tools and apps to choose from, a broad range of brands is clearly lost on how to do communications effectively. Looking closer, the steering of their communication machine is scattered all over their organogram. PR departments, a marketing group, advertising studio, internal comms, the digital wizards, the social media team, …

Journalism is not dead. It just went public.

Great panel discussion more smart, less stupid sponsored by the Council of PR Firms, and chaired by our Porter Novelli CEO @GaryStockman. Lines between the classic definitions of news and journalism are blurring quicker than is comfortable for most communication professionals. What is news, and who brings it, and controls its authenticity. With citizen journalism, …

SxSW : where ideas go to die…

#SxSW is the mother of long stories around a cozy winter fire. The things I’ll be able to tell my kid later: how Twitter shyly announced itself at the Texan conference, and how foursquare was immediately declared an instant success by the social media savvy crowd in Austin. On day one, in the Samsung Blogger …

Interview Jason Falls: No Bullshit Social Media

Jason Falls  (@Jason) is known for speaking as he thinks: straight, right in your face and refreshingly honest. After a couple of years being an outspoken thought leader on social media, he decided it was finally time for a book: No Bullshit Social Media. Falls gives the ingredients for  bull-free, lie-free, fluff-free, and buzzword free …

SxSW –Music is even more social, stupid!

#SxSW. The social media community is making the last preparations for the yearly high noon in Austin, Texas. For a couple of days social media will and shall be noticed in every single corner of this buzzing town. The old cabdriver that calmly cruised me to my meeting today does not like it a bit, …

If you want to be sheep, get in a flock, if you want to be wolves, form a pack

Bruce Sterling did not disappoint me at the closing of SxSW. A cynic futurist and gifted speaker, he has a tradition of naming the things exactly as he sees them, without dressing them up. While he usually writes with vinegar, he switches to vitriol in his talks. The closing speech was a 45 minute ranting, …

Brands : Stop Being, start Behaving …

One of the killer questions in the different panels and talks at #SxSW in Austin is: “… and what about brands”. Because, let’s face it: the boring internet of unidirectional websites has evolved into an online social forum, where people meet, talk and share. The net is social, and the people have taken over the …

Cali Lewis: girl power!

There are a lot of men in the Blogger Lounge. But when Luria Petrucci walks in, most of the male audience is a bit disturbed.  Better known under her internet alias Cali Lewis, the 30 year old brunette is one of the most popular American internet celebrities in Europe where her dynamic podcast  GeekBeat.TV is …

Dream up your future

Excuse me, I’m still a bit shaky.  I just encountered Michael Bruce Sterling. The Bruce Sterling. Sterling is now globally seen as one of the inventors of the concept “augmented reality”, but above all he is the author of some of the best Science Fiction Books I got in my hands. His Mirrorshades anthology placed …

The Magic of “How do you do that”…

Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains on the planet that are dealing with social interactions and digital media are literally  within a square mile from this laptop. An amazing amount of brainpower, egos and strong viewpoints are competing for attention. What …