The Outernet: when “trop” could become too much…

It was great for John Havens, Porter Novelli’s Augmented Reality (AR) specialist, and myself to interact with young bright people during a tweet-up at a tradeshow on Social Media (SxSW). The Internet becomes more and more linked with technologies that put it consistently deeper in our real life (so everywhere, really :-)) and becomes the Outernet, closely …

The Monkey wrench

I just love booths that attract the eye. Grabbing attention at a massive congress as #SXSW is a must if you want to get in the charts. Most booths #fail miserably though… and seem to be competing in sheer boredom. One of the ones that caught my eye was this “Monkey Wrench”. A Panamarenko- meets-special-mushrooms …

Take some air, have a minute AFK

Walking through #SXSW you meet an interesting variety of people who have one thing in common: Social Media. And to be fairly honest, after being immersed for a full 48 hours in this digital Mekka:  most of the tweeps around here are useless :-). Maybe I should blame my jetlag, or is it my down …

Fire alarm rocks Twitter

#SXSW in Austin took off in style (and with a bang). The first Blogger Lounge Tweet-up was brutally interrupted by a massive fire-alarm. Elvis had to leave the building! Stunning sight to see a couple of thousand Social Media enthusiasts on the Texan pavements, hammering away on their i-phones. Must doubtless be the most tweeted …

#SXSW …. And this year with me ;-)

Arrived in Austin, Texas, after a stormy, bumby and hellish journey of just under 20 hours. Bit broken, bit beat, bit grumpy, way tired but nothing a Texan stake and some Mexican Tequila-enhanced beer can’t cure. Arriving on Austins friendly airport always makes me smile: deep-rolling Texan accents and real-blue jeans. A cabdriver with a …