You never walk alone…

While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues that encompass the event this year are not exactly in spitting distance from each other, and endless long hall ways, tricky stairs and Austin’s historic pavements are a pure torture for the feet. Add to …

Scan me for possibilities…

QR, AR, and good old fashioned barcodes are smeared all over #SxSW in Austin. The possibilities to scan in things are endless. With free apps to scan, connect and store the info, the scan-able coding is one of the fast “aim, click, connect, forget” user friendly tools. And you find them on the most probable …

Location starts getting real value

#SxSW in Austin still needs to officially kick off, but one thing is for sure: it is still about location, location, location. In the night and early hours before the event, you see location based tags and check-ins popping up like warm popcorn all over the city. Foursquare, Gowalla and Google Places are arm wrestling …

The Outernet: when “trop” could become too much…

It was great for John Havens, Porter Novelli’s Augmented Reality (AR) specialist, and myself to interact with young bright people during a tweet-up at a tradeshow on Social Media (SxSW). The Internet becomes more and more linked with technologies that put it consistently deeper in our real life (so everywhere, really :-)) and becomes the Outernet, closely …

The Monkey wrench

I just love booths that attract the eye. Grabbing attention at a massive congress as #SXSW is a must if you want to get in the charts. Most booths #fail miserably though… and seem to be competing in sheer boredom. One of the ones that caught my eye was this “Monkey Wrench”. A Panamarenko- meets-special-mushrooms …

Take some air, have a minute AFK

Walking through #SXSW you meet an interesting variety of people who have one thing in common: Social Media. And to be fairly honest, after being immersed for a full 48 hours in this digital Mekka:  most of the tweeps around here are useless :-). Maybe I should blame my jetlag, or is it my down …

Fire alarm rocks Twitter

#SXSW in Austin took off in style (and with a bang). The first Blogger Lounge Tweet-up was brutally interrupted by a massive fire-alarm. Elvis had to leave the building! Stunning sight to see a couple of thousand Social Media enthusiasts on the Texan pavements, hammering away on their i-phones. Must doubtless be the most tweeted …

#SXSW …. And this year with me ;-)

Arrived in Austin, Texas, after a stormy, bumby and hellish journey of just under 20 hours. Bit broken, bit beat, bit grumpy, way tired but nothing a Texan stake and some Mexican Tequila-enhanced beer can’t cure. Arriving on Austins friendly airport always makes me smile: deep-rolling Texan accents and real-blue jeans. A cabdriver with a …