Twitter goes for Olympic gold

Hell breaks loose today. For a couple of weeks, 14.700 athletes are competing in 26 Olympic Sports and 20 Paralympic Sports, in front of 21.000 journalists and over 10.8 million ticket-holders. After tennis in Wimbledon, and the Tour de France, the Olympic Games are going to aggressively take over, cannibalizing most media coverage for the …

Pinterest is not a strategy

Shall we agree to some simple rules? Shall we be open, honest, and right in your face at all times? You’re up for that? Nice. Here comes: Pinterest. It’s not that big of a deal. Honestly, do not get overly excited. From my high perch here at Porter Novelli Towers, it looks like every couple …

10 Ways to ruin your Brand’s Reputation with Twitter

    On Twitter, 140 characters make up a message. That’s not much and some businesses, especially small to medium-sized ones, still think Twitter is a no-go. They say it’s too short, too uncontrollable and too time-consuming. At first glance, Twitter might indeed not seem an ideal communication tool, but in just a couple of …

Trusting Privacy settings is Bungee jumping without a rope…

You trust those bungee ropes blindly, don’t you? Think again… they might very likely hang you. An Indian summer drink this weekend resulted in heated discussions on e-identity, e-brand, and the very precious social capital. To my huge astonishment, a lot of people keep on posting shady, risky or downright provocative pictures and updates on …

Social Networks: When trop becomes too much…

It must be the new 42 in my bio. I’m getting old. I’ve lost it, somewhere between the hipness and troubling youngness of 41, and the midlife grim of 42. I’m getting old. It comes with grey hair, faster cars and a certain reluctance to adapt to new things. You want proof? I have not …

Keep your hands off my web! – When Social Web becomes Social Tissue

Scientists just discovered that by enhancing the human skin with spider DNA, it becomes bulletproof. It literally can stop a bullet. Spider webs are that strong. The Ethiopians have since the dawn of time a saying: “when spiderwebs unite, they can tie up a lion”. Ancient wisdom and modern technology agree, once more. The Social …

Tweeting Fridges and my line in the sand

I admit: I am a geek. Even worse, I’m pretty proud of it. The latest technologies, the latest products and techy gadgets: I want them, I want to play with them, I want to try them. I talk to my car, listen to the voice synthesizer of my smartphone, and let semi intelligent machines determine …

No Manners… No mercy…

It might just be me. I grew a bit older, so maybe my tolerance level is fading. I feel I’m slowly turning into a Jeremy Clarkson of social media: as he phrases it so nicely himself:  I’m turning into a grumpy old man, a Social Media Troll. TrueTwit and other validation systems are driving me …

Unfollowed? It’s not me, it’s you. Really.

So I got some nice piece of hate mail because I unfollowed someone. It happens: occasionally, I rip the weeds out of the herby green garden of my precious Twitterville. Nothing serious, just me quietly slipping out of an internet connection between two consenting adults. I cannot see Joey going ballistic because I stop watching …

#use #hashtags #wisely

I get my social media streams funneled into my brain through five screens. Content comes in swiftly at a nice steady rate of about a tweet/post/second. Do not worry. If your content is remotely interesting, challenging, funny, edgy, groundbreaking or special… I will notice. I have a decent, well-equipped army of filters, aggregators, spam detectors …