Personal life and education
Danny Devriendt is born in Belgium, has the Belgian nationality, and devides his time between Aalter, Belgium and Trouville-la-Haule, France. He studied educational sciences and agogics -the social science relating to the promotion of personal, social and cultural welfare- at the Katholieke Hogeschool Zuid-West-Vlaanderen. His healthy passion for people, Schrödinger’s cat, quantum mechanics and The Hitchhiker’s Guide to the Galaxy makes him an unorthodox out-of-the-box thinker.
He started his career as a journalist, working for Roularta Media Group, Mediahuis, La Libre Belgique and the Vlaamse Radio- en Televisieomroep . He joined Ellips Communications in 1997, and stayed on board after it was acquired by Porter Novelli. A passionate member of the European Press Federation, he still contributes as a journalist to a plethora of on- and offline publications, and is the editor in chief of Heliade.
He was instrumental in the communications and marketing efforts that made Bluetooth into a global standard. He worked and led the account for the better of ten years, and acted as the EMEA media spokesperson for the brand. Danny Devriendt was also at the start of Porter Novelli’s Social Media efforts. As an EVP Social Media, he helped roll out the interactive and social skills throughout Porter Novelli’s offices across the globe.
Visionary in residence 🙂
Today, Danny Devriendt is the managing director of IPG/Dynamic (Interpublic Group of Companies) in Brussels; the founder/Owner of Heliade* consulting and the CEO of the Eye of Horus, a global think-tank for communication-technology related topics. Danny writes regularly on communication platforms, information technology and trends. He has been a guest lecturer at Solvay Brussels School of Economics and Management, CREA Genève, StiMa, Ghent University, covering communication technology, content marketing and digital and social media.
Business Insider ranks him the 3rd most influential ad Executive on twitter, and CEOWorld Magazine lists him in their 10 top advertising executives to follow on twitter. For Data News Belgium, he is a key influential in the Belgian tech-community[.He was featured in Dr. Grattons book Zero to 100,000: Social Media Tips and Tricks for Small Businesses (chapter 24)
A passionate presenter, he speaks regularly on content marketing, narrative science, real time marketing, neuro-linguistic programming, the integrated use of digital media, web 3.0, augmented reality, predictive web, crowd sourcing and metrics, conversation management and ethics. He conducted media and digital media training sessions and seminars to brands and organizations all over the globe. His vision on digital and social media, the universe and life in general is daily voiced through his Twitter channel @dannydevriendt, this personal blog www.heliade.net, and a plethora of online forums. Devriendt travels the world performing keynotes and lectures on Social Media and Content Marketing (over 300 to this date). He has been featured on Social Media Day, the Bluetooth World Congress, at the Mobile World Congress, at CeBIT, the European Content marketing Summit, the Social Media Summit, The Internet is Sexy Summit in Czechoslovakia and as a keynote speaker for clients like P&G, Bluetooth SIG, Dow Chemical, Tele Atlas, The Belgian National Lottery and Parrot.
Danny Devriendt lives in Belgium with his family, but spends a lot of time in a historic family cottage in Normandy. He loves writing, and is an avid reader.
* Heliade is a strategic management consulting firm. Unorthodox communicative thinking and a no-nonsense, out-of-the-box approach guarantee quick, measurable results that shift the needle long-term. We’re specialized in interactive community engagement, contextual content, horizontal influencing, viral marketing and persuasive technologies. Heliade also provides personalized training for C-level suits and executives, ranging from media-training, speaker training, presentation techniques, over negotiation techniques and conflict control to tailored language training (D/F/E).
As a sidenote, Heliade provides a suit of marketing vehicles to spice up your mobile presence.