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Danny Devriendt serves as the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change.

Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives.

Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations.

Having studied Educational Sciences and Agogics, Danny’s passion for people, Schrödinger’s cat, quantum mechanics, and The Hitchhiker’s Guide to the Galaxy fuels his unique, out-of-the-box thinking. He never panics.

Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.)

An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit.  He worked an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald’s, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth’s global success.

Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.


About Heliade

Heliade is a strategic management consulting firm. Unorthodox communicative thinking and a no-nonsense, out-of-the-box approach guarantee quick, measurable results that shift the needle long-term. We’re specialized in trends, interactive community engagement, contextual content, influencing, strategic communications and persuasive technologies.
Heliade also provides personalized training for C-level suits and executives, ranging from media-training, speaker training, presentation techniques, over negotiation techniques and conflict control to tailored language training (D/F/E).

As a sidenote, Heliade provides a suit of marketing vehicles to spice up your mobile presence.

The Eye of Horus is a non-for-profit group of watchers, founded in 2009. Trends, tendencies, innovative patterns and new inventions are occurring every hour, across five continents.

The Eye of Horus invites key people at the very core of innovative thinking, to its knowledge sharing structure. The Network does not always win. The Network only wins if an open and trustworthy climate of sharing and participation can be established, that is not controlled by financial gains or greed.

The Eye of Horus

the eye of horus

Every selected member of The Eye of Horus is a thought leading expert, skilled in pattern recognition, willing to share the headlines of his knowledge. Membership is invitation-only, the membership list locked, and only known to Chairman and Treasurer.  This gives the members a unique opportunity to tap into a pool of unrivaled, cross continent and cross-industry insights.

The Renaissance Methodology of participative societies is the driving force of The Eye of Horus, bringing the sharing economy at the very center of consultative fractals.