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Personal life and education

Danny Devriendt is born in Belgium, has the Belgian nationality, and devides his time between  Aalter, Belgium and Trouville-la-Haule, France. He studied educational sciences and agogics -the social science relating to the promotion of personal, social and cultural welfare- at the Katholieke Hogeschool Zuid-West-Vlaanderen. His healthy passion for people, Schrödinger’s cat, quantum mechanics and The Hitchhiker’s Guide to the Galaxy makes him an unorthodox out-of-the-box thinker.


Danny Devriendt is the MD of IPG/Dynamic in Brussels, and the CEO of the Eye of Horus, a global think-tank for communication-technology related topics.

Never satisfied with the status quo, he is a true bringer of change. He listens to the tiniest vibrations of the web, detects significant patterns way ahead of time and analyzes economic, cultural, societal and technological trends and weighs their potential impact on brands, organizations and citizens.

His ability to bring fresh ideas, actionable intelligence and out-of-the-box thinking to the strategic table makes him an ideal sparring partner and soundboard for the C-suite.

An expert in influence, strategic positioning, exponential change and (e)reputation turns him into the secret weapon you hope your competition never taps into…

He is a guest lecturer at the Ghent University, StiMa, GRP School, CREA Geneva and the Solvay Business School.

He worked with clients as the Bluetooth SIG, GRTgaz, The Coca Cola Company, Monster, Tele Atlas, Parrot, The Belgian National Lottery, MacDonald’s, Belfius and HP.

He spoke at over 300 global events, including SXSW, SMD, DMEXCO, the Bluetooth World Congress, GSMA, MWC and Cebit.

Danny started his career as a journalist in Belgium and the UK.

Business Insider ranks him the 3rd most influential ad Executive on twitter, and CEO Magazine lists him in their 10 top adexecs to follow on twitter.

He likes writing poetry and short stories, winning several literary prizes in Belgium and the Netherlands.

Danny is fluent in Dutch, French and English.

About Heliade

Heliade is a strategic management consulting firm. Unorthodox communicative thinking and a no-nonsense, out-of-the-box approach guarantee quick, measurable results that shift the needle long-term. We’re specialized in trends, interactive community engagement, contextual content, influencing, strategic communications and persuasive technologies.
Heliade also provides personalized training for C-level suits and executives, ranging from media-training, speaker training, presentation techniques, over negotiation techniques and conflict control to tailored language training (D/F/E).

As a sidenote, Heliade provides a suit of marketing vehicles to spice up your mobile presence.

The Eye of Horus is a non-for-profit group of watchers, founded in 2009. Trends, tendencies, innovative patterns and new inventions are occurring every hour, across five continents.

The Eye of Horus invites key people at the very core of innovative thinking, to its knowledge sharing structure. The Network does not always win. The Network only wins if an open and trustworthy climate of sharing and participation can be established, that is not controlled by financial gains or greed.

The Eye of Horus

the eye of horus

Every selected member of The Eye of Horus is a thought leading expert, skilled in pattern recognition, willing to share the headlines of his knowledge. Membership is invitation-only, the membership list locked, and only known to Chairman and Treasurer.  This gives the members a unique opportunity to tap into a pool of unrivaled, cross continent and cross-industry insights.

The Renaissance Methodology of participative societies is the driving force of The Eye of Horus, bringing the sharing economy at the very center of consultative fractals.