The Magic of “How do you do that”…

Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains on the planet that are dealing with social interactions and digital media are literally  within a square mile from this laptop. An amazing amount of brainpower, egos and strong viewpoints are competing for attention. What …

Tweeting Fridges and my line in the sand

I admit: I am a geek. Even worse, I’m pretty proud of it. The latest technologies, the latest products and techy gadgets: I want them, I want to play with them, I want to try them. I talk to my car, listen to the voice synthesizer of my smartphone, and let semi intelligent machines determine …

You never walk alone…

While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues that encompass the event this year are not exactly in spitting distance from each other, and endless long hall ways, tricky stairs and Austin’s historic pavements are a pure torture for the feet. Add to …

C³: The art of amplifying

Content is king. Everybody knows that and unsurprisingly: at #SxSW it is the talk of town. Roughly you can divide the online world in three big continents: the creators of content, the curators of content, and the consumers of content. Think of it as a pyramid: lots of people are consuming content, a selected number …

Quesque je vous ?

Being a European here @ #SxSW is fun. I am like a little exotic curiosity… and you can hear it in most voices when they shake hands (or Bump iPhones): “Europe… right”. Wandering through the long walkways of the Austin Convention Center, I notice how very US and English centric most of the A-players here …

My “check-in” beats your “like” anytime

For brands, creating engagement in any way is key… that’s why they are in social media in the first place. In recent months, a telltale signal to determine that engagement at a glance is the number of “likes” a brand collects all through the brands online ecosphere. Fueled by mostly Facebook, the hunt for likes …

Ronald Reagan fathered Foursquare

There, did that get your attention? I thought it might… 🙂  Tim O’Reilly caused quite a stir @ #SxSW when he proclaimed that Ronald Reagan was the mental father of Foursquare. But he has a point. Let’s go back into history: while the Beatles were working on their White Album, the U.S. Navy and Air …

Scan me for possibilities…

QR, AR, and good old fashioned barcodes are smeared all over #SxSW in Austin. The possibilities to scan in things are endless. With free apps to scan, connect and store the info, the scan-able coding is one of the fast “aim, click, connect, forget” user friendly tools. And you find them on the most probable …

Location starts getting real value

#SxSW in Austin still needs to officially kick off, but one thing is for sure: it is still about location, location, location. In the night and early hours before the event, you see location based tags and check-ins popping up like warm popcorn all over the city. Foursquare, Gowalla and Google Places are arm wrestling …

30 % certified FROG

So you’re tired. You ask for coffee. A friendly waitress brings you a steaming mug with something black in. So far, so good. And then, you see the giant frog on the sticker claiming it is for 30 percent certified…. certified what. Frog? And the other 70? Heeeeelp! 😉