Trump’s Muslim ban: Brands in the heat of the argument: you have values, or you don’t.

It’s an easy exercise. Most brands went through it. You nudge a couple of C-level people in a room, you carefully mix it with a matured blend of external consultants with great corporate hair, and you end the day with GCV’s. Great Corporate Values. Things like ‘honesty’, ‘integrity’, ‘empowerment’, ‘diversity’, ‘respect’, etc.  You know the …

Trump’s inconvenient truth: Rule the social sentiment, rule the world

We’ve all seen the polls. On Brexit. On Trump. We quoted them, they were on our TV screens. They were headlines in our most thorough news channels. And they were all dead wrong. Europe woke up earlier this year with a burning headache, and a cornerstone of the EU that voted to go solo again. …