We’ve all seen the polls. On Brexit. On Trump. We quoted them, they were on our TV screens. They were headlines in our most thorough news channels. And they were all dead wrong. Europe woke up earlier this year with a burning headache, and a cornerstone of the EU that voted to go solo again. …
Davy Crockett, king of the Texan Wild Frontier strolled off for the fatal shoot-out at the Alamo mission on March 7th 1836, shouting “You may all go to hell, and I will go to Texas…” SxSW Famous last words that I happily cite every time I prepare my yearly pilgrimage to the slightly weird city …
How do you get absolute control? That quest for world domination has been around for a couple of millennia. There are ways: become a dictator, a Kaiser, a God, Charlie Sheen, President of the United States or start a religion. But there are other ways. 5 big companies are silently plotting their ways to world …
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost! Source: www.slideshare.net
The question still pops up: what is the ROI of Social Media? It gives me slight nausea, tingling toes and a mighty nagging headache. Because the question is so wrong. What is the ROI of the internet? Of TV? Of electricity? Of reading a book? Meeting someone at a network event? Gary Vaynerchuk puts it …
We live in a world of extremes. Bigger is better, faster is greater, more is needed and extremes pay off. Filmmaker Lars Von Trier pushed Charlotte Gainsbourg and some other actresses over the limits of porn-acting in his recent movie Aphrodisiac. Push red to add drama won international awards for over the top (inter) action. …
Branded Content: two words that will get you full attention at the upcoming media end-of-year drinks. But what is it? Does it work? Is it worth investing in? UM could tap into the great study that our international colleagues of the IPG Media Lab have conducted with the American business giant Forbes. 2259 visitors of …
I was contacted months ago by a young girl who wanted to know my Klout score. She was making a list of important people to follow on twitter. It made me smile. When I answered that my Klout score is on klout.com (like everyone else’s) and that it hovers between roughly 55 and seventy-something depending …
I confess, I admit: I could never ever coach an American Football team. I have never played it, never watched a full game, I do not understand any of the rules, and I am completely ignorant to all the habits and sensitivities. I would probably do about as good as a drunken rhinoceros in artistic …