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“Lifescale” is a life-changing concept introduced by my SXSW-buddy Brian Solis. Brian Solis is a leading futurist, author, analyst and digital anthropologist who has written extensively on the impact of technology on society. After an annum horribilis,  in which he skated dangerously close to the burn-out line, Solis confronted himself with the fact that the constant barrage of technology and information in his life had led to a state of constant distraction and overload, making it difficult for him to focus and be present in the moment. He collected his findings in a wonderful book “Lifescale”, that hit me like a sledgehammer, somewhere midships.



To combat the digital overload, Solis proposes the idea of “Lifescaling” – a process of taking control of our digital lives in order to achieve a better balance between our online and offline worlds. This involves setting boundaries and limits on our technology usage, such as turning off notifications and setting aside specific times for focused work or relaxation.. If you don’t, you can quickly feel overwhelmed, anxious, and disconnected from the world around you -including your loved ones-.

The idea that technology has become so intertwined with our lives that it’s hard to separate the two is a scary one. It asks for vigilance, vigor and discipline.  Stay on top: use the technology, don’t let it use you.


Solis also suggests incorporating mindfulness and self-care into our daily routines, as well as seeking out more meaningful and fulfilling experiences in our personal and professional lives. By adopting a Lifescale approach, we can learn to prioritize our well-being and happiness over the constant need for productivity and connectivity.

Intelligent disobedience

One of the key ideas behind Lifescale is the concept of “intelligent disobedience.” This means deliberately ignoring certain technology-related distractions and instead focusing on the things that truly matter to us. For example, we might choose to turn off notifications on our phones or mute certain social media accounts that are constantly vying for our attention.

White space

Another important aspect of Lifescaling is the idea of creating “white space” in our lives. This means setting aside regular blocks of time to disconnect from technology and engage in activities that nourish our minds, bodies, and spirits. This might include spending time in nature, engaging in creative pursuits, or simply being present with loved ones.

In today’s fast-paced and technology-driven world, the idea of Lifescaling is more relevant than ever. As Solis puts it, “The world is moving too fast for us to simply keep up. We need to learn how to move with intention and purpose.” By taking control of our digital lives and focusing on what truly matters, we can lead happier, healthier, and more fulfilling lives.

I’m packing some Lifescales for Santa Claus!

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