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Google is launching its own “first-of-its-kind livestream festival for good” called GOODFest this month. English indie band Glass Animals will kick off by performing at the BAM Cafe in New York City on November 29. A further four shows will follow across New Orleans, Seattle, San Francisco and Los Angeles. These five events will be livestreamed on YouTube.

GOODfest will try to bring together “music, community and technology”, says its website. Google hopes to raise money for non-profits through ticket sales and online donations.

“GOODFest is a celebration of progress, positivity, and the power of people to push the world forward. In five livestreamed shows, we’re bringing together music, community, and technology to raise funds and connect people in the name of good,” states the official communication. The festival plays for “generosity”, “humanity,” “earth,” equality,” and “love.”

Google is evidently also using the event to promote its new Pixel flagship smartphone. Pixel will be used to shoot footage onstage and backstage.

Interesting to see how the commercial launch of Googles new hardware fuels donations for good. The beginning of a new era?

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