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Dear Dennis Crowley,

I’m so sorry: it’s not me… it’s clearly you. I remember the old days like it was yesterday. You launching Foursquare in 2009 here at SxSW. It was awesome. I seduced my friends in warming to the application… I collected mayorships like there was no tomorrow…

And badges Dennis, badges. I collected them all over the planet. Swarm badges. Special badges. Badges nobody else had. Every year, the first check-in in Austin gave me my SxSW anniversary badge. I got the far-away badge. I woke up at ungodly hours to get the middle-of-the-night badge. The pub-crawl-badge. The hang-over badge.

We used our phones like guns, slinging it faster than our shadow to beat others at check-ins.

I tried to warn you. Remember that stern conversation in Cannes two years ago? But you would not listen. You had to change Foursquare your way.

No more mayorships. No more leaderboards. No more badges. No easy way to see where my friends are. You split my favorite application in two…. And none of the two halves is doing it for me. I cannot even figure out which of the two annoys me more…

Swarm and Foursquare. You even changed the logo. My badges are gone. So is my interest. The apps seem doing all fine by themselves. One looks a bit like a worse version of Yelp. The other one… what exactly is the other one Dennis?

I cannot stomach the courage to uninstall them. And apparently they know where I am. That’s good.

But you killed the fun in being a Foursquare user Dennis. There is no excitement left. No fun. No adrenaline. Foursquare outlived its usefulness to me.

I would have broken up with you face to face. In person, Two adults. But you are nowhere to be seen here at SxSW Dennis . There is Meerkat. And flying cars,  Nasa, robots. But you and your hoodie are nowhere to be seen.

What happened to ‘look and listen’ ?

I’m having a beer in the bar. Alone. To toast to our good old days.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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