Skip to main content

O my. Platitudes are being served on our beloved internet at mindboggling speed. And the one that makes me slightly nauseous on this early evening hour is the saga of the fake news. Fake news is to blame for everything: that Hillary lost, that Trump won, that the poles are melting, the sea is rising and that the Illuminati finally grabbed control.

Hang Mark Zuckerberg

The one to blame for this apparent deluge of fake-ness is, -if I have to believe the internet feeds-without a shadow of a doubt Mark Zuckerberg. He is the boss of Facebook. If anything fake on Facebook appears, he is to blame. An orange clown lied his way all to the White House. Hang Marck Zuckerberg to dry.  Shoot Google man. Lynch Twitter boy. Without them, and their fake news, the world would just be about all right.

You are fake

Only, Facebook is a platform. Google a search engine (and not even the most intelligent one), Twitter is a discussion tool. Mark is not to blame, you are. Look at your carefully groomed Facebook page. Mark did not set that up for you, you did. When was the last time you posted something bad about you? Something embarrassing about your family? When was the last time your friends called you out for being too positive about your life on Facebook?

We love lies, and we know it

Look at the gossip magazines that keep on thriving, even in these difficult times for print publications. We love it. The fake rumours. The fake truth. The fake statements. The photoshopped images. The suggested innuendos. The blatant lies. We love it. We pay for it. We always have.  The lie might be so screaming fake that even Paris Hilton gives birth after a short fling with a Norwegian dwarf gorilla will get its well-deserved amount of likes and shares.  We know we are being lied to, and we would not want it any other way.

Fact check: did you ever?

Internet offers the greatest opportunity to rebuke fake news. Every story can be factchecked. Every quote verified. Every picture traced back to its very origin. If you have an ounce or criticism, fake news does not stand a chance. Even if you are too lazy to check your facts yourself, there are fact check sites, sites that expose hoaxes, and hunt for the truth. If the truth is dear to you, check Snopes.com or any other hoaxbuster. Upload a picture to Google, and trace it back to its original context. Use Copernic to balance the search results of different search engines, and see where search gets manipulated. Use your brain and think, ask questions, investigate. You can do so with any internet connected device. Fact checking never was easier.

You can’t be bothered

The only problem is, we can’t be bothered. The truth is boring and too complicated. Too down to earth. We like to read that pyramids were grain silos, that the moon landing was faked, that AIDS was invented by the government, that all immigrants are here to rape and kill, and that the pope has a secret treaty with aliens. That is the news that we like. Our question is not any more if the Donald slept with his daughter, but when we can download the (faked) pictures. Our fake news morality nears zero.

Only it is way easier to blame others for our penchant for make believe. It’s easier to blame Mark Zuckerberg…

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

Discover more from Heliade

Subscribe now to keep reading and get access to the full archive.

Continue reading