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The images of a mob invading the Capitol looked surreal to me, as I was watching it on CNN –Trump-declared snake den of fake news- from the cozy comfort of my coach. It looked like a badly enacted B-movie, where terrorists are allowed their 17 minutes of destructive fame, before Bruce Willis,  Sylvester Stallone,  Arnold Schwarzenegger, or Jason Statham blast them into oblivion. You know, Rambo style, with more firepower than an attack helicopter, bleeding very manly, and writing literature history with poetic four-word-sentences like “out here , I am the law”, or “Hasta la Vista, baby

Only, the expendables did not show up this time. The National Guard was nowhere to be seen as the Capitol Hill police and a handful of secret service agents tried to protect congress representatives and senators. O, and a vice-president. It seemed unreal that the same United States that steamrolled through the Nazi defenses in 1945 was on the brink of being unable to defend the core of the national democracy: the Capitol. Defend, mind you, not against a well-trained, willing to die, highly efficient terrorist sleeper army, but against some middle aged, red faced, overweight dudes in badly adjusted camouflage gear, and a guy that came dressed as a bison.   

I am not going to go through the why, the how… Not going to preach that words matter, that words are weapons. I am not even going to point out the crushing responsibility of Him Who Shall Not Be Named,  the only one-time president that was impeached twice, in firing up his supporters.  There have been tons of posts on that, and history will be a relentless judge.

fake memories: Bladerunner

The scene reminded me of Bladerunner. Ironically the science fiction movie was projected around 2019… It features humanoid robots, implanted with fake memories. “…attached to the emotions driven from the implanted memories and a sense of false purpose driven from those feelings. Even fake and implanted memories can evoke real emotions, and that is what is important here. It’s not a question about what is real, and what is not. It’s a question of focussed empathy.”  

Even the fake,  constructed stories based on demagogic rhetoric, trigger real emotions. And uncontrolled, petrol fueled emotions make mobs do real stupid things. Like attacking the Capitol, dressed up as a bison…. and thinking you will get away with it.

Roy Batty’s death soliloquy evoked that « all his moments will be lost in time, like tears in rain.” The people involved in the Capitol attack have no such luck. They will be remembered by history, labelled as “domestic terrorists”. Most of them are slowly wakening into a shocking reality: that actions have consequences.

I do not want to the bringer of bad news… but Mad Max was set in the reality of… 2021.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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