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In his book “Range: Why Generalists Triumph in a Specialized World,” David Epstein explores the idea that success in many fields is not necessarily determined by intense specialization and early focus, but rather by a diverse range of experiences and skills.

Epstein argues that in many crucial business- and leadership cases, generalists – individuals who have a broad range of experiences and skills – are more likely to succeed than specialists, who may have deep expertise in a narrow field but very often lack the adaptability and flexibility of generalists.

Range

Plasticity

One of the key ideas in “Range” is the concept of “plasticity,” or the ability of the brain to change and adapt in response to new experiences. Epstein argues that early specialization can actually limit plasticity and hinder an individual’s ability to adapt to new challenges and opportunities. You go deeper, but with a handicapping small field of view.

In contrast, individuals who have a broad range of experiences are more likely to develop the mental flexibility and adaptability that is crucial for success in today’s rapidly changing world. This is true not just in the world of work, but also in fields such as sports, where generalists often outperform specialists.

Generalists rock!

Through a series of engaging examples and stories, Epstein makes a compelling case for the value of range and the benefits of being a generalist. He challenges the conventional wisdom that early specialization is the key to success and offers a new perspective on the way we think about success and achievement. There might be hope , even if you did not stick to your 15.000 hours of specialization!

“Range” is thought-provoking and will challenge readers to think differently about the path to success. I liked it. A. Lot!

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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