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Oh sweet Dilbert, I met another entrepreneur today. At the hairdresser. See, apparently the world is full of them. From where I am sitting, I could not throw a stone, without injuring an entrepreneur or two. They are bloody everywhere.

Back to my entrepreneur. He works for Bekaert. Can I stop right there? If you’re an entrepreneur, you do not work for… you have your own business, and, if you’re any good, people work for you. Honestly, I’m getting sick and tired of the whole entrepreneurial hype. Most people I meet have listed entrepreneur/entrepreneurial/entrepreneurship somewhere amongst their numerous skills. It makes me slightly nauseous.

Gartner defines it well: an Entrepreneur is a person who started a new business where there was none before. And very honestly, in the business I am running I do not want to work with entrepreneurs. I want to work with team players, with people showing managerial skills, people with the ability to sell a team and a product. Can you lead a team? Sell my products and services? Do people like working with and for you? Do clients trust you? Can I trust you? Do you bring creativity, passion, and vision to the table? Do you have endless energy, tremendous drive, a witty brain and a solid sense of humor? Do you get things done, are you a problem solver?  Are you better than MacGyver, and can you fix stuff with a steak knife, some bubble gum and a piece of rusty wire? I’ll hire you… sure thing.

But I cannot waste my time with somebody who wants to be an entrepreneur. I have a business to run. Get your own.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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