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So there I was. All Coca Cola and popcorn.  A full day before the Belgians got a shot at it, I got to see Rogue One (tx Ilse Lambrechts!). Star Wars baby, but not as you used to know it.  Not the kind of Star Wars you’d dream up. Not the Walt Disney smooth Princess treatment some have feared. Rogue One is solid. Dark. It radiates Rebels, War, and Tragedy.

Prequel

Timeline wise, this episode is just after Star Wars 3, just before star Wars 4.  It gives some good answers to those questions you carry with you since the first trilogy. But this Rogue One is not part of the ongoing Saga. Little to no magic of the Force, no quasi invincible ‘chosen ones’. The goodies bleed when they get hit. They die. They die hard. This is about the brutal bloody tragedy of war. Of laying down lives so that others can live. Gareth Edwards made a stark dark Star Wars. Westeros in Space.  It’s beautiful.

Shadows

In the light of underdogs fighting to survive in countries all around us as we speak, this movie is right in your face. War ups the ante. You cannot be a hero without dying first. Rebellions are built on reckless and romantic hope, on stolen weapons. On insane bravery, and blood colored sand. Rebellions are built on quarreling outcasts arguing among themselves and mistrusting each other, fighting the bigger evil together. This is no Alliance, these are people flocking together in a desperate attempt not to be blown away by an evil emperor who has the better weapons and controls the high ground. These are people fighting with their back to the wall. Fight or die. Statically, the odds are non-existent.

Rogue One Trailer

I will not spoil any further. Go see.

 

iMax 3D

I saw the movie in the new iMax in the Brussels’ Kinepolis, in HD double laser projected 3D. More than impressive.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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