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AI is the one all glorifying buzzword that won’t go away. Everyone and their mother are obsessed with misty promises of sparkling dollar signs, efficiency, speed, and doing more with less. It’s as if everyone expects to strap jet engines onto their bicycle with some pink Velcro and suddenly outpace Max Verstappen in his angry Aston Martin. But the true power of AI, specifically agentic AI, goes far beyond this simplistic narrative of brute force productivity.

So let’s unpack this: an “agent” in AI isn’t just some glorified calculator spitting out faster spreadsheets. Nope, it’s a smart system that senses the environment, makes independent decisions (you read that right) , and acts purposefully towards well-defined goals. It doesn’t just blindly turbocharge tasks; it clarifies what tasks genuinely matter, quickly separating the critical signals from the noisy clutter. It’s not raw speed; it’s laser-sharp clarity.

Now, let me throw in Schrödinger’s cat, because why not? This classic quantum thought experiment involves a poor cat stuck inside a sealed box with a device that could either kill it or leave it unharmed, based purely on chance. Quantum mechanics says that, bizarrely, the cat is simultaneously alive and dead until someone peeks inside. That state of weird simultaneous uncertainty… sounds familiar? It’s exactly how we handle most of our business decisions every damn day. Until you really check into your multiple options, your choices hover precariously between brilliant and absolutely ridiculous. But often these options are shrouded by the misty data mists hovering around Avalon.

And that, friends, brings us what I call the MCP Paradox. MCP here stands for Model Context Protocol (the way AI systems can quickly make sense of context). Until this clear context is established and crunched, all potential fabulous decisions linger in this fuzzy, Schrödinger-like state of ambiguity, simultaneously great and terrible. Think of it as your personal business decision-making twilight zone. Here’s where agentic AI kicks open Schrödinger’s box. It resolves that MCP Paradox by swiftly establishing context and collapsing the ambiguity into actionable insights. It’s not just blindly crunching numbers or spitting out endless reports: it quickly delivers precise clarity that transforms your decision-making from hesitant tiptoeing into decisive strides forward.

This isn’t just your average and dusty Return on Investment (ROI). My SxSW buddy @Brian Solis cleverly called this deeper value “Return on Ignorance: a superior yet more difficult to quantify version of ROI. This isn’t about generating more stuff faster, or cheaper or (argh, I hate the concept!) “at scale”, but rather rapidly removing ignorance and indecision. Traditional productivity obsesses over output. Agentic AI prioritizes the speed of insight, instantly stripping away the ignorance we’ve somehow grown comfortable with. Turning costly data in actionable intelligence is the name of the game. And, in my daily life it proves a sensible remedy for my thirsty and endless curiosity.

Practically, that means fewer pointless meetings, less time chasing after leads destined for the dustbin, and far less energy wasted on blurry strategies. A  plethora of precious moment saved 😊. Imagine instantly knowing if your metaphorical Schrödinger’s cat -your project, your strategy- is alive and thriving, flat-out dead, or has cleverly escaped through some quantum loophole.

Real productivity today isn’t measured in sheer output or speed. It’s about how quickly and decisively you can gain clarity and act upon it. In our accelerating world, this decisiveness isn’t just an advantage; it’s the most valuable luxury we have. Agentic AI finally hands you that luxury: immediate, uncompromising clarity that lets you act boldly and confidently amidst uncertainty.

So next time someone tries to sell you AI as a mere productivity enhancer, remember Schrödinger’s cat, the MCP Paradox, and the transformative power of clarity.

Because productivity isn’t just doing more cheaper, it’s doing precisely what’s needed… fast.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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