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The very moment Neil Armstrong set the first step onto the lunar surface on July 21st 1969, I kicked my mom very hard. As I was not yet born, she forgave me. From that very moment on, I wanted to be an astronaut. I’ve never kicked my mom again. I still want to be an astronaut.

Armstrong is my very private hero. They don’t make heroes like that anymore. Today’s heroes pose in Armani underwear, are married to a Spice Girl and play soccer. Or they have a hoodie on, and rap, covered in fake gold blingbling. Or they have a hoodie on, and do something in social media, like inventing Foursquare, or Facebook. Honestly, in my book, it takes more that writing a mean line of code to become a hero.

Think about it. Early astronauts, the world’s finest. Tall, intelligent, strong, quick. They tested new airplanes, wrecked them, and were home for lunch. What appeared like freckles on their tanned skin, were the rusty ends of their iron nerves. Early astronauts could calculate with a watch, repair a spacecraft with some bubblegum, a toothpick and a strawberry flavored condom. They could drink like a Hummer, save damsels from distress, repair their own car (imagine a red Thunderbird), and could fly a lawnmower if they had to. Astronauts were Buck Rogers.

Armstrong was a poet. You set foot on the moon, and you come up with “This is one small step for a man, one giant leap for mankind.” Brilliant. But how about this line: “It suddenly struck me that that tiny pea, pretty and blue, was the Earth. I put up my thumb and shut one eye, and my thumb blotted out the planet Earth. I didn’t feel like a giant. I felt very, very small.” Feeling small makes a giant hero.

To boldly go, where no man went before.”  Gagarin went into space, in a tin can. Armstrong went to the moon in a modified Volkswagen Beetle. And back. Armstrong was the Stig’s famous brother.

Social media world was in frenzy this week, tweeting and posting that Armstrong died. Bullshit. He is out there; warp speeding through the sky, fighting Klingons, dusting the International Space Station, playing hide-and-seek in the asteroid belt with Virgil “Gus” Grissom, Edward H. White and Roger B. Chaffee.

See, astronauts don’t die. They go into deep space to regroup.

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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