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Trying to fly back from SxSWi to Brussels proved very difficult, as some creepy snowstorm over the Midwest obliged us to stay in (sunny) Austin for an extra day.  As I picked up my bags, laptop, and some bone tired colleagues and went back to the car rental, I looked up and wondered how some silly clouds could ground me, a modern connected man.

And then, it struck me: Bruce Sterling was so right during his closing remarks to the SXSW Interactive festival . Sterling, a notorious science fiction writer, futurologist, and visionary in residence at the Pasadena University, predicted the world of the future yet again in a simple and concise sentence: “it will be old people in big cities afraid of the sky”.

This simple sentence combines three major human shaking trends in one sad statement.  We all know our population is aging, rapidly, and the speed at which we are able to live longer is still increasing. Populations get older, in a world that is still built for the young and quick. Secondly, people flee rural communities, resulting in a clear tendency of people flocking into high dense urban environments.  This tendency is even truer for the older generation that uses a part of their savings to live in a town, where services and amenities for the elderly are better and a broader cultural offer is at hand. Thirdly, global warming is triggering bizarre and catastrophic weather events planet wide. While countries as the USA, France and the UK can assimilate such catastrophes at a rate of one or two every decade, the pace is quickening. The impact on our ability to continue civilization as it is will be mindboggling unless we are able to reverse these effects quickly, and prepare in earnest for the cataclysm of angry skies, foaming waves and hellish wind.

Earlier, Sterling pointed out two clear communications channels into scared and hesitating audiences to me: “you can try to explain what is happening. Or you can take away their fear. “

Bruce is a smart man…

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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