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André Borschberg and Bertrand Piccard took off from Abu Dhabi yesterday for the first leg of what they hope will be the first complete solar-powered circumnavigation flight.
Their bleeding edge plane, the Solar Impulse-2, will fly around the planet in a bit more than 5 months.
The aircraft is ultralight, has enormous wings, and totals over 7,000 solar panels. Carbon fiber composites, new solar panel techniques and last generation batteries allow the plane to stay in the air for long lengths of time, even at night. And crowd-sourcing is one of the backbones of this gargantuan project.
Bertrand Piccard got my full attention when I saw him in 2011. His grandfather was the first human being in the stratosphere, his dad plunged down a whopping 14.000 meter into the Challenger Deep, and Bertrand himself adventured around the world. Nonstop. In a balloon.

It would be childish to think humanity will compromise on comfort levels, mobility and way of living. We need innovation to adapt the technology to fit the people and the planet’s needs. Not the other way around. We need to dare to innovate, and invent sources of energy and commodities that will support human life as we know it. Simply put, the next generation will have to save us, and the planet. Or not. Either way, nature won’t care”.

A bold statement from a passionate nature loving adventurer. An open invitation to start innovating using the power of Social Media, and the wisdom of the crowds. Piccard used crowd-sourcing to make his solar powered non-stop flight around the planet happen (more on www.solarimpulse.com ) .

What will you do today?

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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