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“You may all go to hell, and I will go to Texas…”  Famous last words of Davy Crockett, king of the Texan Wild Frontier before he set off for the fatal shoot-out at the Alamo on March 7th 1836.
Texas is also where the crème-de-la-crème of the digital and social media industry will gather later this week. The god forgotten city of Austin hosts the most famous, crazy, forward thinking, and successful social media and digital people this side of the universe. It’s called South by South West, or SxSW. The city will be buzzing with gurus, padawans, ninjas and experts. Social Media job titles are beyond crazy .
More than 50.000 social media enthusiasts would rather give up their right arm (or worse), than miss the Texan Mecca of Social and Digital Media, indisputably the biggest interactive gathering on this planet (and most of the planets around us, as far as we are aware).

I will confront heat, thirst, massive steaks, burning sun, lousy beer and rattlesnakes to be your eyes and ears on the ground. I will gather as much information as I can get during long days, and endless nights. SxSW is where Twitter was born, and Foursquare, and Pinterest, and…. I will be there when the next big thing hits the industry!
That is also why I packed my devices, my chargers, adapters, enough energy drinks to caffeinate a small continent and a stack of silly T-shirts, and why I took off for the expedition to Austin, a fashionable 14 hours away from Brussels.
This week I’ll be knee deep in presentations, cheeseburgers, keynotes and happy hours, I’ll be meeting tons of people, collecting stacks of books, and coming back with exciting know-how, and useful wisdom.
So expect a ton of posts and tweets on the hottest of the newest.

As Crockett said: “Be always sure you are right – then go ahead.”

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