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We all have to go, sooner or later. Ferdinand Alexander Porsche floored the pedal to the metal, and roared on to the eternal driving track at age 76. The grandson of Porsche’s founder was head of the legendary Porsche design studio from the early sixties on.

His grandfather and father laid the foundations of the iconic sports car brand, but when the Porsche 550  (remember James Dean) started to age, a new line was needed. Ferdinand Alexander’s answer was the stunning 911 that was presented in 1964. An air-cooled flat V6 with more power than a horny bull on steroids, a fantastic line, and heroic performance. The model hardly changed over the last 50 years, and is now in its seventh edition.

I have a 1983 911 SC convertible, by far my favorite car of all times. You drive a 911 by the seat of your pants. It’s fast, loud, with a touchy mind of its own that reminds you in every corner who’s the boss. Not for the faint of hearted, it requires dedication, guts, skill and love of pure sensations. It turns heads, generates envying looks.

I met Ferdinand Alexander once, when I was a journalist, 20 years ago. His dedication to pure lines, his adagio that if you create something solely in the search for optimized functionality you will automatically achieve head turning design appealed to me. I fell in love with the car when I was a kid; I admired the creator for his Spartan discipline and his unbelievable kindness and humbleness. A car that is timeless, created by a man that just joined the immortals.

Let’s rev up those engines, let’s heat some rubber. So long Butzi, thanks for the 911!

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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