My jet-lagged-bones woke me up a full three hours before my alarm clock was set, so it was a quick, dirty, short night (had an argument with my air-conditioning unit on noise pollution). But hey, sleep is way overrated anyway :-).
Finally met the complete Porter Novelli Austin gang. Funny to shake hands with some of my favorite online avatars… Great also to see some good old familiar faces. Setting up the #SXSW booth, picking up our badges, testing equipment; fine-tuning the plethora of Social Media channels that we’re going to lean on (heavily 🙂 ) over the next days…
