SxSW 2017 – You may all go to hell, but I will go to Texas!

Davy Crockett, king of the Texan Wild Frontier strolled off for the fatal shoot-out at the Alamo mission on March 7th 1836, shouting “You may all go to hell, and I will go to Texas…


Famous last words that I happily cite every time I prepare my yearly pilgrimage to the slightly weird city of Austin in Texas. Austin will be hosting some of the most clever, crazy, unorthodox and fascinating social media and digital people this side of the Milky Way. It’s called South by South West, or SxSW. More than 60.000 social and digital media enthusiasts will attend this Texan Mecca of creativity, best cases, lukewarm beer, successful campaigns, endless discussions and creative sparks. Undisputedly, it is the biggest interactive gathering on this planet (and most of the planets around us, as far as we are aware). There is enough social brainpower in Austin between March 11th and March 16th to catapult a small Greek island in an orbit around Saturnus.


Beer, rattle snakes… and you?

Once again I will confront tremendous heat, unbearable thirst, insane steaks, burning sun, and humorless rattlesnakes to be your eyes and ears on the ground. I will sacrifice long days and short nights, and be there for you when the next big thing hits the industry!
So… if you’re in Austin, let’s meet up and talk shop, trends, tools and stuff. Let’s exchange experiences, compare notes. Let’s social this social thing. If you pay for the beer, I’ll throw in the chicken wings… Let’s go for a wild BBQ night at the County Line on the Lake, and talk about connecting the dots, moving the needle and setting the bar in audience interaction.

As Crockett said: “Be always sure you are right – then go ahead.”

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