Bluetooth SIG, the organization driving development of Bluetooth® wireless technology, launched a global ’Sharing4Caring’ initiative to help third world entrepreneurs gain access to low-cost financing. Bluetooth SIG teamed-up with Kiva, a person-to-person micro-lending website, and is asking people to take 2 minutes of their time to click on a ‘I want to care’ button on their website. For every click, the organization lends 1 dollar to Kiva entrepreneurs.
Why this project? Mike Foley, executive director of the Bluetooth SIG, on ‘Sharing4Caring’ initiative:
“The Bluetooth SIG represents more than 12,000 members, so sharing is at the very center of everything we do. We share intellectual property, best practices, creative ideas, everything that enables us to take the next step in further enhancing Bluetooth technology. We decided to take this one step further and show how sharing can improve lives of people all over the world if we put our will and energy to it. That’s also why, after careful selection, we decided that Kiva, with its strong focus on sharing, was the best fit for us in this endeavor.”
Wanna help? Visit the Bluetooth SIG website now and take 2 minutes of your time to help them do good!
