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You may all go to hell, and I will go to Texas…” Famous last words of Davy Crockett, king of the Texan Wild Frontier before he set off for the fatal shoot-out at the Alamo on March 7th 1836. “You may all go to hell, and I will go to Texas…” are also the well-meant thoughts of about 90 percent of the digital and social media industry regarding SxSW in Texas this week. More than 20.000 social media enthusiasts would rather give up their right arm (or worse), than miss the Texan Mecca of Social and Digital Media.

That is also why I packed my devices, my chargers, adaptors, enough Red Bull to caffeinate a small continent and a stack of silly T-shirts, and  why I took off this morning for the expedition to Austin, a fashionable 16 hours away from Brussels. This week I’ll be knee deep in presentations, cheeseburgers,  keynotes and happy hours, I’ll be meeting tons of people, collecting stacks of books, and I’ll come back with exciting know-how, and useful wisdom.

So expect a ton of posts on the hottest of the newest. I’ll be in Texas, have a nice week you all…. And as Crockett said: “Be always sure you are right – then go ahead.”


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