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The most misunderstood assumption people make, is that I adore travelling. Well, I do not. I enthusiastically, absolutely, positively and very radically hate it. O yes, I love to be in cities a bit all over the globe, I love meeting with people from a different culture. I just love discovering other landscapes, monuments, wildlife, sceneries and food. All that is ok, fascinating, educative, and mostly rewarding.

It is the getting there that is killing me. The endless monotone thouckthouck of trains, their inability to get you anywhere timely, and the fondness of high speed trains to stagger to a mindboggling crawling across the countryside, and then stop in the middle of nowhere for no apparent reason usually gives me a headache. I spare you the details on the flying. Finding a vacant car park at the airport (knowing well that settling the parking ticket bill will rip me an arm and a leg off). Then there is the random way crucial information on which check-in-line to queue is displayed.

The self-important grinning of the airport employee that my luggage is twelve nano grams overweight, involving an extra-charge equaling a staggering half monthly salary, and to be paid at the other side of the airport (but first you need to survive the Olympic queue over there), before you can see the first lady again with prove of payment. Oh, well…. 

Security checks, where you need to get laptops in and out, and on and off, and where all of the sudden stripping in public, in front of strangers and cameras becomes an art-de-vivre. Standing spread-eagled while an overenthusiastic security lad, with a fondness of garlic, tries to rearrange some vital organs in my Levi’s is not exactly my idea of fun.

Then you have the marathon walks to the gate, the dirty toilets, the bad coffee, the marathon walk to the other side of the airport when your gate gets re-assigned (It does. A lot.). The cramming your luggage in an overhead bin, settling down in a cramped airplane seat to discover your neighbor for the ride has a minor sweat problem, lost his deodorant ages ago, and wants to establish the new record for nose-poking.

And the onboard entertainment system is broken. It does. A lot. So absolutely: I love being there, but I hate getting there. Beam me up, Scotty!

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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