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Try to explain to a police officer that the only reason not wearing seatbelts while driving a 1952 MG is because the thing simply does not have any. And does not need any. “But that is dangerous!” Duh. So is crossing the street. A couple of months ago, I was pulled over by one of his colleagues for speeding with a borrowed Lotus. The radar spotted me doing 122 kilometres an hour (!), on a highway limited to 120. I was sternly reminded that: “speeding was bad for me”. And that the Lotus had no airbags. My Audi has a yellow sticker warning me that putting my fingers in the cooling fan might not be the best of ideas.
While typing this, I try to enjoy a
sex-on-the-beach (the cocktail, that is…), which is difficult, seen that most bottles involved assure me that alcohol is bad. Red meat and foie gras are murderous. Foreign money will give me exotic diseases.  Enjoying the one day of sunny weather will surely get me skin cancer..  I love my work and hectic lifestyle so much, it will mess up my cardio-vascular system, and too much air lining in the stratosphere is –according to all these experts- certainly interfering with some crucial bits of my unique and precious DNA.

My neighbour is convinced that my Wifi network and my preference for wireless gadgets will grow me another head. There is anti-biotics in farmed salmon, PCB’s in milk, modified molecules in bottled water and hallucinogens in mushrooms. Flying back from Seattle, a 37 year old lady tried to convince me that I should ditch my Breitling: radium hands you know, glow in the dark…
Jeremy Clarkson (from Topgear) is right: maybe global warming will kill us in the end. But I am far more concerned about the people who have made it their sworn duty to keep me alive, unconditionally, against all odds, at all cost. ;-)

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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