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Yes, I’ve read Sartre. In French. I have every single book of Haruki Murakami, in handy English translation. I chewed through the right-in-your-face prose of Herta Muller, in German (and hated it).  I loved the extreme contagious wit of John Steinbeck, the masterful wizardries of Samuel BeckettPablo Neruda made me weep, even in translation.

Gao Xingjian bitterness burned my unprotected soul, Theodor Mommsen took my breath away with his gargantuan work, A History of Rome. I marvelled with the powerful rhetoric of Winston Churchill, and the old man and the sea from Ernest Hemingway changed the very pores of my existence.  And, thank you  Gabriel García Márquez  for everything.

O, and thank you for Bob Dylan.  I waited a bit till most pseudo intellectuals licked their pride and went back to praising whoever is on the 10-books-you-have-to-read list. I waited a bit till oil smoothed the waves. But, darn I’m glad the American Bard set everyone a well-deserved nose.

I hate the smooth arrogance of intellectual totalitarism.  I hate that sweet-sour matter of fact tone that assures that Murakami is the best writer on the planet, that Jezus walked on water, that Wagner is the greatest composer ever. O no, that would be Beethoven…  but Mozart surely…? That you should read Fyodor Dostoyevsky and die.

A lot of those voices condemned Bob Dylan for receiving the Nobel Prize of Literature. Because he is pop, or rock. Long-haired. A bard. Someone composing cheap music for the masses. Not Yasunari Kawabata by a mile.

It’s the Nobel Prize for literature. Not the prize for woolly books, or classic poetry. Literature in its broadest form. Nobel even specified in his will that the prize should be awarded to those language virtuosi whose writings “shall have conferred the greatest benefit on all of mankind“.

It is relatively easy to write for the intellectual elite, to revel in the high architecture of complicated language. But how many people will be touched by that? How many people can digest Xingjian without a headache and therapy?

A lot of my intellectual friends thought it a disgrace Churchill got the price in 1953. Churchill’s rhetoric words helped stop a global war. His words were powerful enough for countless young lads to lay down their lives on the beaches of Normandy. But he was not Francois Mauriac. *Deep sigh*.

Dylan touched three generations with his lyrics. You can be against him receiving the Nobel Price. I try not be totalitarian in my views. But do me a favor. Before you shoot him in the back, from the ivory tower of your absolute wisdom, at least do yourself the honour of reading him. He might be a lot more than you envisioned.

Take me disappearing through the smoke rings of my mind
Down the foggy ruins of time
Far past the frozen leaves
The haunted frightened trees
Out to the windy beach
Far from the twisted reach of crazy sorrow
Yes, to dance beneath the diamond sky
With one hand waving free
Silhouetted by the sea
Circled by the circus sands
With all memory and fate
Driven deep beneath the waves
Let me forget about today until tomorrow

Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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