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They bombed my airport. Twice. People lay dead in the hallway where I took off to Austin a week ago. The Starbucks where I grabbed my espresso is simply gone. Blasted to bits. I was less than two miles from the airport when it happened this morning.
There is a metro burning under Brussels. People are laying under grim blankets, or screaming for help and loved ones. The Red Cross is asking for blood. People in my office are safe, trying to get a phone signal, still finding out if their loved ones are ok.
This is not Bagdad, nor Afghanistan. This is Brussels. This is where we have our friends, our waffles, our cafés, our silly politicians and our peeing mannekin. This is where we work, love and live. This is home. And it’s violated. Again. In the name of hate, greed, religion and intolerance.
It’s called terror. For a reason. Actions taken to paralyze the population. Paralyze through fear. It’s not war. War is two armies in the field. Conventions apply. This, is terror. Sneaking in the shadows. Striking from an abyss. Enough hate to kill and die for.
More than 28 people died, hundreds’ are wounded or shocked. My thoughts are with them, their families, and friends and loved ones. All of them were just trying to have a normal Tuesday.
It got me sad. And even more angry. I will not give in. No shadow fighter will get away with the ultimate prize: locking me down at home. I will not. I will not give in to fear. I’ll be at work. I’ll fly. I’ll train. I’ll be at concerts. I’ll eat and and have coffees. Our civilization stops when we stop doing what we do.

I will not give in to fear. I will not give in to hate. That’s when the baddies win. And they will not.

I must not fear.
Fear is the mind-killer.
Fear is the little-death that brings total obliteration.
I will face my fear.
I will permit it to pass over me and through me.
And when it has gone past I will turn the inner eye to see its path.
Where the fear has gone there will be nothing. Only I will remain.

(dune)

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Danny Devriendt is the Managing Director of IPG/Dynamic in Brussels, and the CEO of The Eye of Horus, a global think-tank focusing on innovative technology topics. With a proven track record in leadership mentoring, C-level whispering, strategic communications and a knack for spotting meaningful trends, Danny challenges the status quo and embodies change. Attuned to the subtlest signals from the digital landscape, Danny identifies significant trends in science, economics, culture, society, and technology and assesses their potential impact on brands, organizations, and individuals. His ability for bringing creative ideas, valuable insights, and unconventional solutions to life, makes him an invaluable partner and energizing advisor for top executives. Specializing in innovation -and the corporate communications, influence, strategic positioning, exponential change, and (e)reputation that come with it-, Danny is the secret weapon that you hope your competitors never tap into. As a guest lecturer at a plethora of universities and institutions, he loves to share his expertise with future (and current) generations. Having studied Educational Sciences and Agogics, Danny's passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy fuels his unique, outside-of-the-box thinking. He never panics. Previously a journalist in Belgium and the UK, Danny joined IPG Mediabrands in 2012 after serving as a global EVP Digital and Social for the Porter Novelli network (Omnicom). His expertise in managing global, regional, or local teams; delivering measurable business growth; navigating fierce competition; and meeting challenging deadlines makes him an seasoned leader. (He has a microwave at home.) An energetic presenter, he brought his enthusiasm, clicker and inspiring slides to over 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC, and Cebit. He worked with an impressive portfolio of clients like Bayer AG, 3M, Coca Cola, KPMG, Tele Atlas, Parrot, The Belgian National Lottery, McDonald's, Colruyt, Randstad, Barco, Veolia, Alten, Dow, PWC, the European Commission, Belfius, and HP. He played a pivotal role in Bluetooth's global success. Ranked 3rd most influential ad executive on Twitter by Business Insider and listed among the top 10 ad execs to follow by CEO Magazine, Danny also enjoys writing poetry and short stories, earning several literary awards in Belgium and the Netherlands. Fluent in Dutch, French, and English, Danny is an eager and versatile communicator. His BBQ skills are legendary.

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