I know, it’s personal, but I’m getting a bit annoyed with how mainstream press is handling Social Media, and how they are covering it. @samfeys (great online chap by the way) drafted a nifty, nice, lighthearted piece and highlighted the vision on Twitter of a politician, a DJ, a radio presenter duo, a cinema group and an entrepreneur.
Apart from the entrepreneur (@netlash), none of these have a detectable Twitter street credibility. I follow all of them. They are nice. So is Sam. Really.
But sketching the whereabouts of social media, and the impact of Twitter on the Belgian landscape on just these people is a bit thin and shallow. Luckily @netlash, a fellow Social Media consultant was able to inject some SoMe wisdom into the article.
We’re living in a world where big brands are massively shifting their marketing/communication spending towards more online dialogue; where Twitter stays one of the most influential communication channels through knee deep trouble (Iran, Haiti,…); where celebrities can cash in their influence and translate it into tangible massive help efforts (@aplusk)…
Belgian companies and organizations are using Twitter (amongst a plethora of other digital tools) for mind casting and data mining. Belgian companies are moving towards using the crowdsourcing power of micro blogging and Predictive Web. Increasingly big brands go out of their way to forge an Intelligent Dialogue with their customers. Because that is what customers want: to interact with a brand that cares.
Not a lot of our politicians got it right at our last elections here in Belgium. Still toying with the medium, without really understanding it. Obama got it right though… it propelled him into the highest charts. It funded big parts of his campaign.
Even the presenter duo @wimenanke are still discovering the medium. In a nice and good way. But with no more followers than you can reach on an average sunny day terrace they are still warming up, flexing muscles.
To determine if Twitter is hype or not, you need to interact with @princess_misia, @netlash, @mindblob, @horationelson, @bnox and the like. You need to interact with the marcom people of the big brands. You need to crowd source the Belgian Twitter scene.
I’ll just finish my coffee, and read a Dilbert.